THE CHALLENGE

“How do we expand our thinking, not just our tools?”

Case Study: GROWING FLEXIBLE THINKING

Client Salesforce — Global Innovation Team

 

Challenge

The team’s role is to generate new thinking for strategic customers, yet they found themselves:

  • defaulting to familiar frameworks

  • jumping quickly to solutions

  • struggling to sit with ambiguity long enough for breakthrough ideas

  • relying on a few dominant voices

They asked:

Intervention The Artful Method — Flexible Mind Lab™
75-minute virtual session · 18 participants

Focus: building flexible thinking and collaborative intelligence by slowing perception, questioning assumptions, and working with multiple perspectives in real time.

Before the workshop

  • Fast to define the problem

  • Anchored to first ideas

  • Solution-mode over exploration

  • “Expert mindset” limiting curiosity

After the workshop

  • Held multiple interpretations before choosing direction

  • Shifted from “answering” to inquiring

  • More even contribution across the group

  • Greater comfort sitting in ambiguity

  • Actively surfaced assumptions

Participant reflection:

“I realized how quickly I jump to solutions — and how much richer our ideas became when we stayed curious longer.”

 

wHAT TO EXPECT

Business Impact (2-week follow up)

  • Better upstream client discovery conversations

  • More original, less template-driven ideas

  • Shared language for challenging assumptions

  • Stronger psychological safety in ideation

Outcome Statement
The team transitioned from solution reflex to exploratory intelligence, unlocking deeper insights and more original thinking.

 
 
 

Innovation didn’t speed up — the thinking got smarter.

 

FEEDBACK

“Unlocked and refreshed,” Tina, IN O.