THE CHALLENGE
“How do we expand our thinking, not just our tools?”
Case Study: GROWING FLEXIBLE THINKING
Client Salesforce — Global Innovation Team
Challenge
The team’s role is to generate new thinking for strategic customers, yet they found themselves:
defaulting to familiar frameworks
jumping quickly to solutions
struggling to sit with ambiguity long enough for breakthrough ideas
relying on a few dominant voices
They asked:
Intervention The Artful Method — Flexible Mind Lab™
75-minute virtual session · 18 participants
Focus: building flexible thinking and collaborative intelligence by slowing perception, questioning assumptions, and working with multiple perspectives in real time.
Before the workshop
Fast to define the problem
Anchored to first ideas
Solution-mode over exploration
“Expert mindset” limiting curiosity
After the workshop
Held multiple interpretations before choosing direction
Shifted from “answering” to inquiring
More even contribution across the group
Greater comfort sitting in ambiguity
Actively surfaced assumptions
Participant reflection:
“I realized how quickly I jump to solutions — and how much richer our ideas became when we stayed curious longer.”
wHAT TO EXPECT
Business Impact (2-week follow up)
Better upstream client discovery conversations
More original, less template-driven ideas
Shared language for challenging assumptions
Stronger psychological safety in ideation
Outcome Statement
The team transitioned from solution reflex to exploratory intelligence, unlocking deeper insights and more original thinking.
Innovation didn’t speed up — the thinking got smarter.
FEEDBACK
“Unlocked and refreshed,” Tina, IN O.